Market trends in the Nigeria pay TV is tending toward a pool of completion as subscription rates are crashing by the day and more and more choices are opened for subscribers.
In what analyst described as crash in the pay TV market GOtv, on Tuesday introduced a new package called GOtv Lite as well as a new look, innovatively packaged alongside review of its subscription offers.
Leading up to its fifth anniversary celebration in October, GOtv unveiled it plan to crash down the subscription rate for its existing customers in 50 cities across 24 States of the Federation.
The new look of the digital terrestrial pay-TV brand is more vibrant and it captures various emotions which GOtv’s compelling content arouse in its subscribers.
The GOtv Lite package a.k.a ‘Small Pepper’ is currently the most affordable pay-tv package in Nigeria.
The new package offers over 20 carefully selected international and local channels and it gives customers the flexibility to choose one of three payment options; N400 monthly (which is about N12:9k per day multiplied by 31 days), N1050 quarterly or N3100 for one year.
GOtv Lite is only available to existing subscribers and aimed at enabling more TV households access digital television at an affordable price.
The GOtv Lite channel lineup includes: Afro Music Pop, Al Jazeera, e.TV, FAITH, Islam channel, JimJam, AIT, LTV, MITV, ONTV Max, TVC Entertainment, TVC News Nigeria, Channels, Trybe TV, STV, Wazobia TV, Galaxy TV and NTAi. Subscribers to the GOtv Lite package will also be able to access two audio channels namely, Naija FM and Wazobia FM.
John Ugbe, managing director, MultiChoice Nigeria said: ‘As a customer-focused organization, we understand that subscribers’ needs are not all the same, and their economic might differ, as such we have introduced GOtv Lite to cater for the down market. GOtv subscribers can now pay less to enjoy more.’
‘As GOtv celebrates five years of enabling hundreds of thousands of households join in the digital television revolution, we are giving our subscribers more choice’, he added.
Subscribers can subscribe to the new GOtv Lite by visiting MultiChoice offices, dealers or agents.
The launch of GOtv Lite increases the options available to GOtv subscribers to three -GOtv Plus for N1800 with 50 channels, GOtv Value for N1200 offering over 25 channels and GOtv Lite offering 20 channels.
GOtv launched in Nigeria, first in Ibadan, Oyo State, in October 2011, and has since extended its signals to 24 States in the country.
At the commencement of its operations, GOtv launched two bouquets, namely, GOtv plus with 33 channels and GOtv 26 channels while the single decoder sold for N9,900, but has significantly reduced today.
On her part, Efe Obiomah, public relations manager, GOtv, said that as the home of African television, they are committed to delivering family entertainment to Africa.
“GOtv provides the greatest selection of local channels made in Africa for Africa. Our reliable service is one you can trust. Experience the digital revolution in your home. Right from the beginning, our message was simple: ‘It was Go’, ‘A clarion call’, ‘Get a digital decoder and join in the digital migration’. Today, we are offering even more with a promise for crystal-clear pictures and quality entertaining.
“We also wanted to be hyper-local, using local lingo, slangs, and landmarks which our audience could relate to, because our subscriber-targets are grassroot based. So, we can boldly say we are the leaders in DTT (Digital terrestrial television); our customers are testifying to that too. We were the first to launch the approved DVB-T2 decoders in Nigeria in 2011; first DTT pay-tv to carry radio channels, among other accomplishments in the last five years,” she said.
The Station promised to continue its ‘local content focus’, adding that even in the tough economic climate, they are standing shoulder-to-shoulder with the customer, which informed the launch of the new subscription offers.
