MTN Nigeria has Launched a new business tool called MTN Smart Survey.
The Mobile technology company said the digital solution will enable smart business owners to leverage on market research in developing effective strategies for growth.
MTN Smart Survey, offered in collaboration with Communication and Marketing Research Group Limited (CMRG), provides an electronic medium for conduct and administration of surveys specifically targeted to a group of MTN subscribers
The solution comes with USSD Channels.
in business, market/consumer surveys provide detailed insights into competitors, and aid in understanding customers’ preferences & discomforts.
Consumer surveys are used in analysing latest market trends, consumer buying patterns, economic shifts, and demographics.
Useful as these surveys may be, many businesses are unable to obtain the insights they need from them for business decisions.
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MTN said the Smart Survey solution will seamlessly address this challenge as the USSD channel to subscribers can be profiled based on specific attributes, such as age, gender, location, etc.
The launch of the new solution had in attendance dignitaries from various business sectors in Nigeria who had a firsthand experience of the platform and its functionalities.
