Heineken global campaign on the identity of its beer bottle has been adopted in Nigeria.
This was confirmed on Monday by portfolio managers of the premium brand at a meet with the media and brand distributors in Lagos.
According to the Brand Manager Heineken, Olaoluwa Babalola,Heineken now officially has a new identity as the cork of it beer has been changed from silver colour to all rich green colour.
He said green colour is symbolic to the brand and what the brand stands for.
‘the green colour represents the fresh and natural character of the Heineken lager beer while retaining its same great taste.
He explained that this new change mirrors the brand’s contemporary and progressive identity, highlighting Heineken’s most iconic design elements.
Some other notable changes in the beer cork, the Brand manager said, includes, a unique red star in bold design, and the word “Quality” has also been replaced with “Original”.
“This, further referencing Heineken’s claim of being one of the most authentic brands in the world,” he said.
The new look is in line with Heineken’s green identity which takes effect this May. With this change, the old silver crown corks will be phased out gradually, leaving the same beer and same great taste.
Commenting on the reason for changing the design of the Heineken crown cork, the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi says, “We at Heineken are very excited about this new modification to our crown cork. Just as with the limited edition bottles, we are very confident that our proud consumers will share in the euphoria of this new change.
“This year has been exciting for Heineken in Nigeria. Through our carefully thought out campaigns, we have reinforced strong connections with our loyal consumers by gifting them unique, remarkable and unforgettable experiences. As we strive to consistently raise the bar in our consumer experience, this new crown cork design re-establishes our resolve to stay prominent above other brands, all while maintaining that same originality and great taste”.
This is not the first time Heineken will be changing its look, as the brand changed its crown cork in 2014. This new launch comes hot on the heels of Heineken’s ongoing riveting UEFA Champions League Campaign.
This year with the UCL campaign, the premium viewing experiences, the UEFA Champions League tour, the unmissable match, a trip to the UCL semi-finals lucky consumers and now the limited edition UCL bottles, Heineken has continued to connect with its consumers with a commitment to continually reward them with more exciting encounters in the coming months.
With its presence in 192 countries worldwide, Heineken remains one of the world’s most consumed international beer brands, consistently upping the ante in providing fans with unique, remarkable, unmissable moments.
