Japanese smart phone company is reportedly set to make a grand entry into the Nigerian mobile market as part of its plan to explore the West African market region.
Feelers emanating from Japan, headquarters of the ambitious smartphone brand, indicated that the company is putting finishing touches to a bold roll-out plan that will see it expand to over 20 countries in the continent.
Interestingly, Nigeria has been identified as the hub of its expansion into Africa.
As gathered from the Japanese company, respite is on the way to address the menace of grey market bedeviling the Nigeria local mobile market and poor quality products,
Japanese brands are renowned in the world for their sheer ability to deliver great value for money. Mega brands such as Toyota, Datsun, Casio, Ajinomoto, Canon Inc., Bridgestone, ASICS, Fujifilm, Konami, General Airconditioners,
Hitachi and Kenwood Corporation, among others, are quite familiar and popular among Nigerians, having not only expanded their spheres of operations to the country but constantly delivering great products and services over the years. It is hardly surprising, therefore, that Made by Japan, has come to be seen as a by-word for world-class, genuine quality products.
Instructively, reports emanating from Japan have it that the impending entry of the smartphone brand into Nigeria is also down to renewed investor confidence in the Nigerian economy as the nation’s economic prospects improve.
With a slightly more flexible foreign exchange policy, a predominantly youthful population, stability in oil export, increased government earnings as well as the record spending expected in the recently passed 7.298tn budget for 2017, Nigeria is seen as a major investment destination for eager investors, many of whom are optimistic of the future growth potential in the country.
