- ‘We’ll Listen When There is Good Offer’
Emerging Markets Telecommunication Services Limited, previously trading as ‘Etisalat Nigeria’may not have shut its door to new international telecommunication investors that have secured conviction on Return on Investment (RoI) in the Nigeria mobile market.
Though it has forged ahead from the fallout with its ex-financial and foreign brand investors (United Arab Emirate) by unveiling 9Mobile- its own brand new name, logo and website and other identities but the national carrier is however hopeful to attract investors from any part of the global telecommunication space into its local market.
The new board of 9Mobile gave this indication, reckoning that the nation’s telecommunication space with subscriber base of over 155million listed on the four major mobile network operators’ log is still a market yet to be fully harnessed for economic growth and prosperity of the citizenry because of lack of real-time big investment drive.
Hence, the Chief Executive Officer of 9mobile, Mr Boye Olusanya, Wednesday fielded questions on the operators’ stance to woo new investors in the bid to fully recover from the ‘unfortunate’ backed-out of its former foreign finance and,
he said “As an operating entity we are totally independent on ourselves now. But with regards to whether we (9Mobile) is a transition brand or not, I must say that like any business we are always available for someone with a good offer. But, we are prepared to manage the business for the long call. So we are here today with a brand that exists for us.
He further explained, “If at any pointing time someone does call-in with an offer that is attractive then that person will have the right to do what they want to do with the brand at that pointing time. But, 9Mobile was not developed with a mind set that it’s a three-month brand or two months brand. But, can Listen To Investor With Good Offer… ”
On the new brand identity, he explained that it thus reflect the bold and creative attributes which the company share with its valued subscribers
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According to the Chief Finance Officer, 9mobile, Mrs Funke Ighodaro, the immediate focus of the business is to drive value for the benefit of its customers,. With the migration to a new name and brand, Ighodaro said 9mobile promised to sustain and continuously provide innovative and value-adding propositions, which it had delivered since inception nine years ago..
“As we migrant to a new brand the immediate focus is to drive value for our customer. Customers remain the heart of our business and our key stakeholders. And with the speed with which we carry out this rebranding represents what we hope to continue to achieve with our customers which is, an igile and responsive business.
“The 9Mobile represents speed, quality, resilient and continuity. The have developed this branding without any loss of service, any disruption to our service or to our day-day operations.
She emphasized that the re branding will enable the company to connect more with its subscribers, especially the youth.
“In our nine years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers. We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations,
“The vivacity of our new brand is an affirmation of our creativity and the recent launch of value adding services, such as our BlazeOn and Kwikcash platforms, are testaments to this,’’ she said.
