THE Director, Data and Analytics Consulting, PwC India, Amit Lundia, has said data and analytics are creating values for oragnisations that harness them across the world.
Speaking in Lagos during a one-day Data and Analytics conference, organised by PwC Nigeria, Lundia highlighted the possibilities and opportunities that business data has.
He said: “A series of trends are creating opportunities for companies to create value through data and analytics. PwC has responded to these by building a robust data and analytics apps market place.”
Also speaking on the occasion, Partner, Data and Analytics, PwC West Africa, Femi Osinubi, said: “Every organisation has the opportunity to enhance the efficiency and effectiveness of analytics for growth. However, building analytics capabilities requires strong leadership, sponsorship and proactive change management. Best in class companies harmonise internal and external data sources, setting the stage for new data applications.
“Exemplars strategically invest in technology that enables the right analytics and makes data available to the right people. Organisations need to update business and data governance processes to align analytics, IT and business.”
A panel consisting the Chief Information Officer, Flour Mills, Ebenezer Onwuama, Chief Information Officer and Head, IT Services, Diamond Bank, Lanre Bamisebi and Head, Retail Banking Business, Robert Giles, said data can improve customer experience as well as drive commerce.
They said when the business community fully realises this fact, they will be on the right track in monetising data.
“In terms of big data we could gather more, we could expand data by gathering data from unstructured sources. It is important to set very high standards for the way data is shared and use data for very specific purposes
“The public sector should be engaged to develop smarter ways of using data in an intelligent manner and PwC is already doing a lot in this regard by creating awareness about the importance of data,” the panelists said.
The forum featured other leading data and analytics experts and business leaders among whom were Director of Marketing and Operations, Microsoft Nigeria, Ade Ajayi, represented by Ola Oladiran of the same firm.
Othere are Transformation Director, Union Bank, Joe Mbulu and top executives, consultants and stakeholders.
