A photo shoot campaign which aimed at showcasing Nigeria to the world has been launched by Canon.
The one month campaign the organiser said would avail Nigerians to tell their Nigerian stories to the world believing that nobody can tell more about Nigeria more than Nigerians.
The campaign tagged ‘Live for the Story’ was launched on Wednesday in Lagos.
Omotayo Omodia, Country Manager, Canon Nigeria; TY Bello, famous Nigerian photographer; and Somesh Adukia, Sales & Marketing Director B2C, Canon Central and North Africa (CCNA) addressed the press at the forum
According to them Nigerians can upload their picture stories which should not be more than three of any size on Instagram and Facebook with the hashtags #CanonCNA and #MyNaija as their captions.
They explained that a compilation of all the entries will be done after one month, three winners will then be selected and awarded with a trip alongside TY Bello for a chance to create even more resonating stories.
According to Somesh Adukia, Sales & Marketing Director B2C, Canon Central and North Africa (CCNA) “Canon is committed towards investing in Nigeria and exploring this growing market.
Applying a ‘closer to customer’ strategy we have established our local presence via our rep office and appointed a full Nigerian team of channel and business development managers to cater to each segment within the market.
Moreover, we have also expanded our service centres and are continuously supporting film makers with workshops as well as online/social competitions and challenges.”
He added. “I am extremely excited to be part of this campaign, one which encourages Nigerians to share more stories, by capturing the essence of what being Nigeria means to them.
#liveforthestory speaks to my identity first as a Nigerian and my brand as a professional photographer, by bringing untold stories to life through the lens of a camera”. Said World famous portrait photographer TY Bello.
According to the country Manager Canon,Tayo Omodia who gave more insight into the initiative said, it was born out of the belief that it’s so often the small occasions in life that bring meaningful memories,
Canon wants to make sure it plays a part in the storytelling of all these moments for everyone.
“This competition which commence on 28th of February 2018 for a duration of one month is a mere example of how eager we are to promote storytelling.”
“ Live for the story is a call to action inspiring people to capture experiences, save memories and tell their own stories in a unique and memorable way. As pioneers of imaging, one of our major targets is to engage our customers through this campaign to shoot, share, and remember their stories together with Canon.”
She reiterated that Canon will continue expand its footprint in the market via encouraging young talents and catering to their technical as well as support-related needs.
