Undisclosed investors’ funds believe to worth millions of dollars from foreign and Nigerian partners have been channeled for the supply of groceries to Nigerians who go online looking for a one-stop E-commerce platform that will meet their daily needs of fresh foods and that will deliver it in real time without compromising on customer’s satisfaction.
According to the Chairman of Konga.com, Sim Shagaya who hinted about the new business alongside its electronic commerce service explained that its investors saw grocery market as a venture that is needed as Nigerians surf to shop online.
“And this eventually gave birth to what we call KongaDaily, a grocery shopping and delivery network system that starts online and ends at customers’ door step anywhere nationwide within specified period.
He explained that it took both the investors and its tech partners about fi ve years to compete the innovation diligently built save Nigerians from time wastage, stress and excessive spending to shop.
Sim said the market had strong logistics to enable customers get exactly what they demanded, thereby making life easier, especially for residents who spent more time in the office.
According to him, grocery is the most terrible and difficult trade to embark on because of its daily need.
“When a patron places an order, he or she wants it within 24 hours despite the fact the order might be perishable.
“But we have built a credible and robust logistics to take care of the challenges,” he said.
He added, “From time to time people buy phones, laptops and other household appliances, but Nigerians spend 73 per cent of their income on groceries.
“Within few months of test running, we have sold enough fishes and beef.
“All konga merchants have been empowered with sufficient tools to facilitate the businesses, while Konga conducts food certification programmes for the merchants every three months.
“The stuffs are safe for consumption,” he said.
“So, we are challenging ourselves to deliver values to Nigerians in difficulty at moderate prices at five per cent discounts on N100,000 worth of food items because we also know that every N100 or N200 matters to Nigerians.
According to him, Konga has over 300,000 registered merchants who deal on yam, yam flour, maize, plantain, cocoa yam, stockfish, crayfish, ugwu and tomatoes, among others.
Konga was launched in 2012 to link consumers and suppliers globally with improved technology built warehousing management system, and itch free nationwide logistics network management and personnel expertise,.
“Every home needs groceries. Whether it’s cupboard food, frozen food, fresh food, drinks and beverages, beauty health and toiletries, you can get all your family groceries on Konga Daily,” he explained.
