A new label and the brand proposition has been revealed for Gulder Ultimate Beer.
The Portfolio Manager, National Premium Lager, Nigerian Breweries, Olayinka Bakare explained the new design, revealing elegance and pleasant surprises appeal to the bold and strong Nigerians.
During a media meet, the brew company however dismissed the myth that the heritage beer give pot belly and its a masculine beer.
“We are all about inspiring our customers to live the ultimate life and be all they can be. We are a true, driven and daring brand and we wanted a new look that encapsulates all these our values. We are convinced this new look Label communicates our brand ideals better and are proud to be unveiling it.”
“Gulder has always been big on transformation and consumer satisfaction, and with the launch of a new label for its bottle, Gulder is set to retake market leadership with its beautifully designed Label essentially redesigned to delight consumers and encourage them to be the best version of themselves – the ultimate life!” he said.
“We have redesigned to further enunciate that beer is for the bold in the heart irrespective of gender. It is for the youth in the heart who will strive for the ultimate. it is not for those who will not dare to be the ultimate of their version. It does not give pot belly.”
Gulder was established since 1970, and the brand has retained its heritage and youthful satisfaction.
Bakare added that unfolds a new phase of the brand will give Nigerians a true taste of ultimate uniqueness.
“For the bold, the daring, the relentless, Gulder Ultimate Beer helps to create ultimate fulfillment for those who dare the taste. With its helmet of courage and the striking redness of the valour it exudes, the great brown bottle has left blissful legendary prints on those that have dared to drink from the famous bottle,” he said.
‘To double its already profound feeling of self-fulfillment, the great taste we have all come to love and respect, is back in bold new look,” he added.
He therefore encourage to strive for the ultimate in all their endeavour and replicate this with a beer for the ultimate to unwind.
