Nigeria’s leading nourishing family malt drink, Maltina, says it will soon roll out a new campaign series which seeks to highlight the happy moments that brings genuine smiles on the faces of Nigerians.
Mr Oluseun Lawal, Maltina Brand Manager at Nigeria Breweries (NB) Plc, said in a statement on Friday in Lagos that the new campaign series would encourage Nigerians to imbibe the culture of happy living.
“With a clear intent to remain a brand whose essence is to continually share happiness, Maltina is set to bring genuine smiles on the faces of Nigerians.
“Tagged ‘Happiness in the Little Things’, the initiative is aimed at showcasing the brand’s willingness to be part of the little moments and activities that bring happiness to the life of an everyday Nigerian.
“The campaign which will run in series will have each one highlighting different little moments in which people derive joy from.
“Happiness comes in various ways and forms, from instances, as random as getting back home after a long day and taking off those seemingly tight shoes, or from finding a charging point when your battery is one per cent,” he said.
Lawal said that no matter how personal or insignificant, the brand seeks to urge Nigerians on the need to embrace these moments.
“From refreshing BRT bus commuters with nourishing cans of free Maltina to partnering with some of the most family oriented events.
“ Events such as the AY Live, Gbenga Adeyinka’s Laffmattazz and Nick Fest, just to mention a few, Maltina always find unique ways to put smiles on the faces of Nigerians as man, woman, young, adults and children.
“It is hoped that this campaign will teach Nigerians to imbibe the culture of happy living, understand the importance of always celebrating the tiniest happy moments.
“ Learn to share that infectious happy vibe around with friends and even strangers,” he said.
He said that the refreshing malt drink was fortified with vitamins and calcium for healthy families.
