MTN Nigeria Leads Corporate Support for Drum Festival

Drum Festival – Photo caption: L-R: Cultural ambassador, Ogun state, Jimoh Aliu Oba-Asa; Commissioner for Diaspora Affairs, Indigenous Artworks, Culture and Tourism Anambra state, Sally Mbanefo; Manager, Events and Sponsorships, MTN Nigeria, Okundola Bamgboye, and Special adviser on health to the Ogun state governor; Dr Babafemi Adenuga at the closing ceremony of the 2019 edition of the African Drum Festival recently in Ogun state. Which was supported by MTN Nigeria.

It was time to celebrate heritage and the culture of the peole in Ogun state penultimate Thursday to Saturday, and at its centre was Nigeria’s telecommunication giant, MTN Nigeria.

The ICT company was all through from the plan of the three days festival to and led and the chief sponsor for the celebration of the unique tradition and culture of residents in the state.

It was a non stop activities for the African Drum festival cum tourism highlight and it was a hub of people from wide and far who graced the 4th edition of the festival which has come to stay as a platform for people of vatious cultural heritage to showcase their inheritance.

According to the gate way state government the Drum festival was designed to bring together participants from across the world to showcase the rich cultures of the different ethnic groups in the state through dance, exhibitions, music and Drums.

Commenting on the  festival, General Manager, Brand and Communications, MTN Nigeria, Richard Iweanoge stated that “MTN as a brand is wholly African, and it is committed to ensuring that the African story is shared with the rest of the world.  Drums are symbolic in the African tradition.

“They project our strength, tell our story, protect the people and promote our legacies. For us, this festival is a worthy opportunity to tell the African Drum story to the rest of the world and that is why we have consistently supported the various editions of the festival.”

The 2019 edition of the African Drum Festival, featured over 20 states, 14 foreign countries and 70 private troupes. It played host different ethnic groups who performed in dance, exhibitions, music and Drums.

It is worthy of note that the support for the Drum festival is one of the numerous efforts of the ICT company in showcasing the African culture to the world. The company has been at the forefront of the promotion of African heritage through sponsorship of indegnous festivals – Osun Festival, Golibe Festival, Nwonyo fishing  Festival – that seek to showcase the unique traditions of our people.