Nigeria Football Federation (NFF) on Friday revealed the worth of the fresh sponsorship deal it secured from the Nigeria Breweries to fund National Leagues and the Super Eagles’ at 2018 FIFA World Cup in Russia.
President of the federation, Amaju Pinnick who spoke with newsmen at the Public Declaration of the sponsorship deal in Lagos valued the deal which will last for 5 years at N2.2Billion.
He explained that the deal which has a legal backing to protect all parties involved takes effect from January 1st, 2018 and elapse in 2022 as reflected in the signed agreement.
In what areas will NFF channel the funds secured from the Nigeria Breweries in the bid to grow football in the country?
Amaju Pinnick replied, “…we have the head of the strategy committee, I can assure you that the strategy committee will look at it critically and advise the executive committee hopefully on what we want to do with the funds.”
But, he added, “Right now we have a lot of requirements, we have the foreign coaches we just employed, we have some other backroom staff we are also employing, we intend to make all our teams very professional, we might need some help there, but everything that we are doing will be thrown to the public without anything to hide.”
The NFF has lately attracted a lot of corporate goodwill on the back of the Super Eagles’ qualification for the Russia 2018 FIFA World Cup, but Pinnick explained that the governing house settled for the Nigeria breweries deal because of its “sincerity to sustain the sponsorship deal beyond the June 2018 World Cup.”
According to the Managing Director, Nigeria Breweries, Jordi Borrut Bel who confirmed that Star Lager and Amstel Malta are the official beverages for the national teams including the Super Eagles, revealed that the initial contract which is for a period of five years has a renewal option and an agreed annual remuneration scheme.
He added that, “We strongly hope the Super Eagles will fly high at the 2018 World Cup and go far to make the continent proud. I will like to add that whatever is the outcome of the Super Eagles in Russia, it will not affect this partnership, this deal has been sealed and we are responsible to fulfill our part for Nigeria.”
Some of the ex-international who witnessed the ceremony at the corporate head office of the Nigeria Breweries include but not limited to; Daniel Amokachi, Peter Rufai, Mutiu Adepoju, Samson Siasia and Augustine Eguaveon,
Some of the federation officials at the occasion were; NFF Assistant President, Shehu Dikko and Seyi Akinwunmi.
The Nigeria senior national team turned super bride following their qualification for the world Mundial where they will face Croatia, Iceland, and Argentina in the group stage.
Further details of the deal, sealed at the company’s premises at Iganmu to follow later.
