Gbenga Sogbaike, Chief Executive Officer of Plaqad.com — Nigeria’s leading content trading and influencer marketing platform — has been announced as a speaker at this year’s edition of Nigerian Institute of Public Relations (NIPR) Week, themed ‘Promoting Professional Excellence and Community for Development’.
Gbenga, alongside other renowned media and communications experts, will take part in a panel session to discuss the topic: ‘Harnessing The Synergy Between PR & Digital Influence’ at the Variety Night of the NIPR Week 2019 holding in Lagos.
Joining him on the panel are Japheth Omojuwa; Public Speaker, Political Commentator and Social Media Expert, Omotola Oyebanjo; Head Corporate Communications Lafarge, Tosin Ajibade; New Media Entrepreneur and Digital Content Strategist, Bidemi Zakariyau, Founder and CEO LSF PR, and Bunmi Adeleye; Head Corporate Services, Leadway Assurance Company Limited.
“Attention is a valuable asset in the PR industry and much of that attention is concentrated on digital channels and held by digital influencers. As PR Professionals, it is our responsibility to help the brands we work for to communicate effectively on these channels; and leveraging the points of alignment with digital influence is a great way to do that” said Gbenga.
Earlier this year, Gbenga Sogbaike was a speaker at the British Broadcasting Corporation’s (BBC) session on ‘Fame, Fortune & The Business of Influence’ where he shared insights on the workings and trends of influencer marketing in Africa.
Established in 2017, Plaqad is a marketing and public relations technology company providing AI-driven influencer marketing, paid media distribution, content creation, and media intelligence to companies worldwide.
READ ALSO: BHM: Third Edition of Nigeria PR Report Out
In February 2019, Plaqad launched Nigeria’s first-ever influencer compensation report to provide stakeholders in the industry with data and key insights on the influencer marketing industry in Nigeria.
The company followed up with the launch of the Big Brother Naija Report, a first-of-its-kind and the only comprehensive research work on the impact of the very popular reality TV on youth culture and the Nigerian economy in April. Some of the most successful and popular BBNaija contestants such as Ceec, Tobi Bakre, Tboss, Anto and Bisola among others are members of Plaqad’s influencer community.
The Nigerian Institute of Public Relations (NIPR), is the non-governmental, not-for-profit professional body of qualified Public Relations practitioners chartered by Decree 16 of June 1990 (now an Act of the Federal Republic of Nigeria) to regulate the practice and direct the development of Public Relations as a profession in Nigeria.
