Online TV network in Nigeria, Kairoweb TV, has launched the first-of-it-kind online PR and Social Media communication platform in Nigeria, DigitalPR-Wire.
DigitalPR-Wire is a web hosted media intelligence solution designed to distribute, socially amplify and push press release and new stories across 250+ online media outlets and influencers with a potential reach of 80 million within 24 hours.
Commenting on the launch, Managing Director, CIhan Group, Mr. Celestine Achi, who is also Founder of KairoswebTV and DigitalPR-Wire, said the platform incorporates real time online monitoring and alerting system.
In his words: “The platform can schedule post in advance, get shortened link, engage with the users’ audience and measure ROI from all-in-one dashboard, as well as live streaming of events that connect with key stakeholders.
“Our new online PR and social communication platform takes DigitalPR-Wire’s service to the next level with its new communication and intelligent capabilities. Now, more than ever, we can help our clients to ensure that the right information is channeled to the right people in the right format and at the right time. Its intuitive interface makes it very easy to use, while the solution is also quick and easy to implement.” Achi stated.
According to Achi, the online TV company would maximise the disruptive nature of digitisation. He explained: “We are set to bring the entire structure of conventional television and traditional press crashing down – and you can pick up the pieces.”
The new service, SYOOTS, which will be available to anyone, including brands, religious organisations, political parties, governments and communication agencies, will enable users to launch their own interactive TV channel or network, with a full web-based channel management system available round-the-clock. Users will also have real-time statistics and unique interactive layers added to their content.
Achi further said: “We discovered a gap between TV and online video. The internet is full of independent videos, on-demand solutions but lacks real time TV experience. The traditional television offers no room for countless niche markets, topics or target groups because of the specialised expertise, high costs, and equipment in both broadcasting and content production.”
Describing SYOOTS as the sought-after solution, Achi stated that the service would deliver its technology straight from its cloud. “No more four-storey buildings packed with all kinds of expensive equipment and staff. KairoswebTV SYOOTS makes it easy and cheaper to exploit and manage your own TV channel on the internet,” he assured.
DigitalPR-Wire’s vision is to become the standard on-demand online PR and social media communication platform in Africa.
Cihan Business Solution is a leading Digital PR consulting firm with special focus on online PR, Social Communication Solutions and Media Intelligence, serving the complete workflow of today’s communications, social media and content marketing professionals.
The Group enables clients to improve their marketing intelligence and strengthen data-driven decision making through intelligent insights. Cihan Group also represents PRNewswire and agility as a publishing partner, Sendible as a solution partner, as well as Votigo and Falcon brands.
