The Good Citizen Radio Show, a show promoting active citizenship, created by CSR-in-Action Advocacy, and sponsored by ACT Foundation, has partnered Domino’s Pizza for giveaways.
With this partnership, callers on the show will stand a chance to win boxes of Domino’s new American Classic Cheeseburger pizzas through proffering correct answers to weekly quizzes.
“Also, participants who engage us via our various Good Citizen social media platforms by providing correct answers to questions posed also stand a chance of winning Domino’s Pizza.
Seeing as the show is aimed at young adults, the partnership with Dominos would mean that they get rewarded while they enjoy interesting discussions from the show’s presenters, Bekeme Masade (Chief Executive of CSR-in-Action) and Tosyn Bucknor (popular On-Air Personality).
The Good Citizen Radio Show was launched in May 2018 in partnership with Inspiration FM and is a first of its kind radio show, geared towards the discourse around practical active citizenship opportunities, and through that, motivates Nigerian citizens to adopt good ethics and values, towards the transformation of our nation.
This will encourage a unified and collective approach for solving national issues, stimulate community dialogue and discussions on good citizenship and recognise and reward outstanding efforts. The show comes on air at 8p.m. every Friday.
Bekeme Masade, the Chief Executive, CSR-in-Action, stated: “I love cheeseburgers, and I’m sure that show enthusiasts would be happy to share in the cheesy delight that are Domino’s’ American Classic Cheeseburger pizzas. I truly believe that this partnership will foster progress in promoting good citizenship across the nation”
In the same vein, the Marketing Manager of Dominos Pizza, Ilyas Kazeem asserted that ‘their support of the Good Citizen Radio Show is in line with their brand strategy of creating happy moments in the society via their brand offerings in promoting togetherness and increase in love and friendship amongst Nigerians which is intended to result in socio-economic development. The pizza thus serves as a morale booster in this regard.
The Show, which airs every Friday on Inspiration 92.3FM, with intensive studio discussions with hosts Bekeme and Tosyn, on leadership, democracy, gender equity, payment of taxes, waste management other aspects of active citizenship, has gained a lot of listenership with over 500,000 listeners every episode since June 2018.
